Hello, I’m Baldwin Diep, the founder of Sweet Life Studios in the Bay Area, California. I’m a freelance photographer with four years of experience. My background is in liberal arts subjects such as anthropology and urban planning/design. After focusing on travel photography as a hobby to capture my travels and experiences, I dove into other styles and genres such as weddings, brands, events, portraits, and videography to bring images that fill people with emotion and inspiration. It has since become my passion because of its effectiveness as a medium to create, express my ideas, and capture beautiful moments in the world and between people to create experiences that people enjoy. 

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I founded Sweet Life Studios in 2017 after taking the very scary step of leaving my secure job in Urban Planning in search of a career that was more aligned with my skills and passions. That summer, I took time off to travel and invest in myself, not knowing where life would take me. But I realized that I wanted to at least try to find that passion because I knew I would always regret it if I didn’t. When I received my first major photography job for a wedding about six months later, I thoroughly relished the entire process as I had to quickly develop my knowledge and skills in preparation for the wedding. It sparked my creativity and I’ve been pursuing photography ever since.